Moctezuma Xocoyotzin II was a man who admired chocolate drink. The last Aztec emperor was consuming a huge amount of liquid chocolate on a daily basis, and he cherished it so that he was describing it as a drink with godlike quality, building stamina and fighting fatigue away.
That story of the 13th century Mexican valley led us to create the name and the visual identity for the chocolate drink, Xocoyo. The obvious geometry of the logotype is a reference to the triangular forms that are common around that era across South America. The packaging revolves around the grandiose character X – the first letter of the brand’s name – while drawing inspiration from the brutalist architecture, which constituted the trademark of the Aztecan culture.
Moctezuma Xocoyotzin II是一个钦佩巧克力饮料的人。最后一位阿兹台克皇帝每天都消耗大量的液态巧克力，他很珍惜它，因此将其描述为具有神似品质的饮料，可增强体力并消除疲劳。